Our Legendary Quality Just Got Better - Over the past several decades, industry competition and downward pricing pressures pushed U.S. business as a whole, including the suspension industry, outside of America’s borders to lower cost overseas and South American sources.
In the lift kit trade, leaf springs and cast steering knuckles offer the most savings, making them prime products to import. In 2013, we made a decision to “re-shore” leaf springs and knuckles; Superlift brought the manufacturing of these core products back to the U.S. of A. Why? It boils down to our core philosophy of doing what is best for the customer.
Superlift concluded that these considerably more expensive U.S. manufactured parts are worth it. The U.S. built components are better quality throughout, be it the raw material used, the more highly regulated manufacturing processes, tighter dimensional tolerances, product longevity… you name it. We are offering the best possible products… your vehicle’s performance, along with your personal satisfaction, will reflect this.
We are not claiming that all Superlift products are “100% Made in the U.S.A.”. There are exceptions that make up a very small portion of our total product content, such as fasteners, for instance. Another example is certain Bilstein shock absorbers that are assembled here in the States using mostly imported components. Bottom line, all Superlift brand core kit components are U.S. made, including: leaf and coil springs, fabricated bracketry, castings and U-bolts.
Is paying more for core products a risky proposition for us? We don’t think so. Superlift will always be competitively priced, but we will never aspire to be the low price leader; this requires too many product concessions. We believe that the majority of people appreciate value more than price, and our value has never been greater.
Another factor played into this decision… our collective economic well-being. Everyone, to some extent, is still experiencing repercussions from the Great Recession of 2008, and will for years to come. Buying more American made products is not a cure-all, but it can yield tremendous results.
We borrowed this from the great folks at The Million Jobs Project. We ask that you go to this link, watch the short video, make the pledge then pass it on: